Global Content Director - Business Development
Previously crowned as Business Developer of the Year 2020 and honoured by Campaign as a Female Frontier 2021, Bianca serves as Content Director, Global Business Development at Publicis Groupe. Before stepping into the newly created Content Director role, Bianca was responsible for managing Global, Regional and Local level business development activity. From pressure testing strategic propositions, to connecting key talent across geographies, to driving pitch coordination and logistics, Bianca managed the moving pieces to produce winning pitch work.
During her time, she played an instrumental role in driving revenue for the business by leading and supporting on winning pitches such as Disney, DP World, Macmillan and Electrolux. Prior to Publicis, Bianca held a stint at Vivendi owned global media agency, Havas Group.
Outside of the Advertising world, Bianca has a deep love for music where she DJs for the likes of Soho House, Reprezent Radio, BBC and has a monthly residency for London based radio station, AAJA Music.