Cassandra McDonald


Senior Research Manager

As Vevo’s Senior Manager of UK and International Research, Cassandra McDonald is responsible for three leading key pillars, Audience Research, Advertising Research and Consumer Insights, ensuring Vevo has sufficient data on each market and analysing performance in countries across the UK, EMEA and APAC. This extends to growing Vevo’s OTT distribution worldwide, using data and insights to make Vevo a more intelligent proposition for distribution partners. 


Cassandra is the current recipient of Media Week’s Rising Star Award. Prior to joining Vevo, she worked in Research and Insight roles at Viacom and Warner Bros Discovery.