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Jason Foo

CEO, BBD Perfect Storm

Jason Foo is the founder and CEO of BBD Perfect Storm, a brand and cultural transformation company. Founded in 2013, its purpose is to build and grow brands from which the world benefits. Based in London, 65% of its work is global in nature or with international markets. 

Perfect Storm’s clients span many different sectors. These include Etihad Airways, Moet Hennessy, Investec Bank, Smith & Nephew, Severn Trent Water, Pepsico, Mishcon de Reya, Kraft Heinz, and Unilever. 

Perfect Storm is also a founding member of the United Nations UnStereotype Alliance, an organisation dedicated to improving societal representation and eradicating the depiction of harmful stereotypes from media and advertising communications. Perfect Storm’s work in brand and cultural transformation has led to it being cited as the 'Best Industry Changemaker' in the UK. 

Jason is a Fellow of The Marketing Society and also Treasurer to its Global Fiduciary Board. He also sits on the Advisory Board for the Alliance of Independent Agencies.