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Jennifer Berry

CEO, Digitas

Jen became the CEO of Digitas UK in January 2023. In her role she is leading the agency’s mission to harness the power of connection to create positive impact for clients, her team and where possible society every day. 

A dynamic and future facing leader, Jen has spent 15 years with Publicis Groupe across threecontinents, starting out in her native Australia before moving to New York over a decade ago. She joined Digitas from Razorfish, where she led the agency’s US northeast region across a portfolio of clients and capabilities including the award-winning, culture changing Project #ShowUs for Dove. Jen has also worked with some of the world’s biggest brands during her career including Unilever, Citi, United Nations, Marriott, AB In Bev and CVS. 

Jen leads with her heart and puts people at the core of everything she does whether that’s building agency culture or partnering with clients. Immersed in digital for over 20 years, she thrives on the ability to connect the latest technologies, creative experiences, media and data to create solutions that impact business, consumers and culture.
From the latest in tik-tok, to madtech, AI, gaming and social commerce, Jen loves that the industry never sits still, she is always learning and is in the fortunate position to lead her clients towards the future.

Jen is passionate about enabling the voice of the next generation which is evident in Digitas partnership with Next Tech Girls, creating a new path for diverse leadership and breaking down societal taboos such as women’s health. A global citizen, when not at work, she is likely chasing wonderlust and aquatic adventures or doting (particularly obsessed!) on her 6 nieces and nephews.