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ALF

Entries for the 2023 ALF Awards & The BD100 are now closed

Shortlist to be announced soon!

The ALF awards qualifying period is from 1 January 2022 to 8 December 2022 and the cost per entry is £330 + VAT.

ALF subscribers are entitled to 1 FREE entry, please contact the awards team for the unique code or if you have any questions
about the entry process or categories: 
 alfawards@alfinsight.com - The BD100 is FREE to enter.

 Best Account Management Team 

This award will go to the account management team with an outstanding record of delivering growth and value for their customers, as well as strong account management success.

Entries should detail the success of the account management team, highlighting specific projects and initiatives that have worked well and delivered growth. Entries should be up to 600 words and talk about the team, the objectives and how they were delivered.

Please include as much evidence of success as you can - in the form of numbers and KPIs, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who is in the team? Who is your client base and market?
  • What has happened in the last 12 months within the team? - Challenges, successes, performance
  • How does the team operate, how have they achieved their performance
  • Why is this team the best account management team in the industry

 Best Agency Start-Up Award 

This award will go to a start-up and recognise their success and development. We’ll be looking for growth, a positive culture, innovation and how their business is fulfilling their customer needs.

The judges will be looking for demonstrable evidence of the agency’s success. Entries should be up to 600 words and include information on the agency’s’ market position, commercial performance, culture, and clients.

Please also note this award is open to agencies that started trading in the last three years.

Please include as much evidence of success as you can, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who has developed the agency and who does it serve?
  • What are the values of the agency and what sets it apart from its rivals?
  • How did the organisation form and how is the agency trading now?
  • Why does the agency stand out as Best Agency start up?

 Best Marketing Initiative 

This award will go to the best marketing initiative that’s helped drive brand awareness and/or sales activity. We will be looking for evidence of initiatives that have really driven performance or contributed to solving a business challenge.

Entries should detail purpose and goals associated with the initiative along with performance and outcomes. Entries should be up to 600 words and talk about the team that delivered the initiative, the objectives and how they were delivered.

Please include as much evidence of success as you can - in the form of numbers and KPIs, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who was involved in this initiative. Who is your client base and market?
  • What was the initiative and what were the outcomes? What challenges did it help overcome?
  • How did you go about putting this initiative in place?
  • Why should this initiative be considered for this award and what makes it unique?

 Best Marketing Team 

This award will go to the marketing team that has really delivered for their business, clients and/or prospects.

Entries should detail the success of the team on marketing, particular projects and initiatives that have paid off and delivered results for the company. The judges will be looking for solid evidence of success. Entries should be up to 600 words and talk about the team, the objectives and how they were delivered.

Please include as much evidence of success as you can - in the form of numbers and KPIs, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who is in the team? Who is your client base and market?
  • What has happened in the last 12 months within the team? - challenges, successes, performance
  • How does the team operate, how have they achieved their performance?
  • Why is this team the marketing team in the industry?

 Best Media Start-Up Award 

This award will go to a start-up and recognise their success and development. We’ll be looking for growth, a positive culture, innovation and how their business is fulfilling their customer needs.

The judges will be looking for demonstrable evidence the media brands success. Entries should be up to 600 words and include information on the company’s market position, commercial performance, culture, and clients.

Please include as much evidence of success as you can, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who has developed the company and who does it serve?
  • What are the values of the business and what sets it apart from its rivals?
  • How did the organisation form and how is the company trading now?
  • Why does this business stand out as best media start up?

 Best New Business Initiative 

This award will go to the best initiative that’s helped drive new business performance or contributed to solving a business challenge.

Entries should detail purpose and goals associated with the initiative along with performance and outcomes. Entries should be up to 600 words and talk about the team that delivered the initiative, the objectives and how they were delivered.

Please include as much evidence of success as you can - in the form of numbers and KPIs, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who was involved in this initiative. Who is your prospect base and market?
  • What was the initiative and what were the outcomes? What challenges did it help overcome?
  • How did you go about putting this initiative in place?
  • Why should this initiative be considered for this award and what makes it unique?

 Best New Business Team 

This award will go to the new business team that has really delivered in terms of new business planning, account wins and a focus and determination to deliver high quality new business in relationships that work for both sides.

Entries should detail the success of the team on new business, particular projects and initiatives that have paid off. The judges will be looking for solid evidence of success and new business growth. Entries should be up to 600 words and talk about the team, the objectives and how they were delivered.

Please include as much evidence of success as you can - in the form of numbers and KPIs, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who is in the team? Who is your client base and market?
  • What has happened in the last 12 months within the team? - Challenges, successes, performance
  • How does the team operate, how have they achieved their performance?
  • Why is this team the best new business team in the industry?

 Best Partnership Award 

This award will go to a campaign or initiative that puts partnership at the heart of its strategy bringing together two brands in a way that delivers in terms of strategy, execution, and results. This can be a new partnership or one that has formed over time and had long-term benefits, but it must have been active during 2022.

Entries should be up to 600 words and talk about how the partnership was created, its objective, execution and how success was measured and delivered. Any relevant marketing materials or supporting material can be included in addition to the written entry.

Please include as much evidence in the form of numbers and KPIs as you can, and examples that help bring your entry to life. This includes any relevant marketing materials or supporting material.

Your entry should include:

  • Who was involved?
  • What did it set out to achieve, what did the partnership include?
  • How did the campaign come about? How were the partners brought onboard? How successful was the partnership?
  • Why should this be considered for best partnership and why is it unique?

 Best Partnership Team 

This award will go to the partnership team that can demonstrate outstanding performance for their business and partners, with innovative and creative solutions to attract brand partners.

Entries need to show evidence of strong sales growth and performance.

Please include as much evidence of success as you can - in the form of numbers and KPIs, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who is in the team? Who is your client base and market?
  • What has happened in the last 12 months within the team? - Challenges, successes, performance
  • How does the team operate, how have they achieved their performance?
  • Why is this team the best partnership team in the industry?

 Best Partnership with Purpose 

This award will go to a campaign or initiative that resulted in a partnership for social good. This could be a charity campaign or single cause campaign where two brands/operations came together with real purpose to do some good. Judges will be looking for measurable outcomes of any campaign and activity.

Entries should be up to 600 words and talk about how the partnership was created, its objective, execution and how success was measured and delivered.

Please include as much evidence of success as you can, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who was involved?
  • What did it set out to achieve, what did the partnership include?
  • How did the campaign come about? How were the partners brought onboard? How successful was the partnership?
  • Why should this be considered for best partnership with purpose and why is it unique?

 Best Sales Training & Development 

This award will go to a coach, team or service that delivers outstanding training and support to the sales team to develop their skillset and careers. Judges will be looking for measurable success around development of teams or individuals.

Entries should be up to 600 words and talk about the training and development programmes, its’ objectives, execution, and how success was measured and delivered.

Please include as much evidence of success as you can, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who is involved with delivering this training and development and who do they support?
  • What is delivered and with what results?
  • How is this training/development delivered and managed
  • Why does this team, coach or service stand out as delivering the best sales training development in the industry

 Company Culture Award 

This award goes to a business who can demonstrate a positive culture and initiatives that have supported their staff and ensured a healthy working environment. The judges will be looking at the way companies support staff in areas including corporate values, mental health, inclusion & diversity, training and development, work-life balance, and wellbeing. Entries should be up to 600 words.

Please include as much evidence of success as you can, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who in the business leads in this area?
  • What initiatives have taken place to support a positive culture? What values are in place? What changes and improvements can you point to as evidence?
  • How does the company communicate with employees, How is ‘culture’ measured?
  • Why does this culture and initiatives in place stand out as being award worthy

 Customer Insight Award 

A great piece of market research which really helped build customer insight and developed a sales or marketing initiative or product development. The judges will be looking for evidence of great customer insight and how it was applied.

Entries should be up to 600 words and talk about the brief for the customer insight project, how it was devised and delivered; what objectives were identified, what insights were created and successfully applied. The judges will be looking for demonstrable evidence of the value of the insights and how they helped the business or brand.

Please include as much evidence of success as you can, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who was the client and their market? Who were the main people involved?
  • What was the objective and what challenges needed to be overcome? What insight did you deliver?
  • How did you generate this insight and how was it applied?
  • Why did this customer Insight or what it helped achieved stand out as exceptional?

 New Business Win of the Year - sponsored by: Propeller 

This award will go to the Win that’s helped drive new business performance, growth 

Entries should detail the journey of the win, what it meant to the business and why this win made a significant impact. Entries should be up to 600 words and talk about the team that delivered the initiative, the objectives and how they were delivered.  
 
Please include as much evidence of success as you can - in the form of numbers and testimonials, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material. 
 
Your entry should include: 

  • Who was involved in securing this new client. Who was it? 

  • What were the goals of the clients and what put you above the rest? 

  • How did you go about winning the client? 

  • Why should this win be considered for Win of the year?

 Rising Star (Media Sales) 

This award will go to a rising star in media sales and/or business development who has been in their role for less than two years. We will be looking for people who have really made a difference to their organisation and team through their commitment, skills, and performance.

Entries should detail the contribution the rising star has made to the business and team. The judges will be looking for demonstrable evidence of success. Entries should be up to 600 words and any relevant marketing materials or supporting material can be included in addition to the written entry.

It’s important that the judges get a strong sense of the person and their achievements, so try to include examples that demonstrate the qualities you are writing about.

Your entry should include:

  • Personality – who they are, how they fit into the team and what they have brought to the business.
  • Motivation – tell us about the person’s motivation and enthusiasm, and give examples of how they have contributed.
  • Results – give information on how this Rising Star has really contributed to the success of your business, including financial and client performance and any examples to help demonstrate their success. Testimonials from clients and the team very welcome

 Sales Leader Award 

This award will go to the individual leader of a sales team whose work and approach has helped both drive growth but also the development of that team. Some sales leaders may be too modest to enter themselves (really!), so we encourage sales teams to enter the leader who has inspired and helped them to succeed. The judges will be looking for evidence of real sales leadership that has developed winning teams and delivered sales growth through sales plans and strategies.

Entries should detail the contribution the sales leader has made to the business and team. The judges will be looking for demonstrable evidence of great leadership that has really helped sales teams deliver. Entries should be up to 600 words.

It’s important that the judges get a strong sense of the person and their achievements, so try to include examples that demonstrate the qualities you are writing about.

Please include as much evidence of success as you can, along with examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Motivation – tell us how this person motivated their team and what they did to ensure cohesion and strong performance. This can be through team morale building, development and setting a strong example.
  • Planning – what are this person’s planning strengths and how did their vision help the team deliver. Give any examples of plans they put in place for projects or initiatives that really paid off.
  • Results – give us information on the results this person’s leadership helped produce. This should be in revenue performance but can also include staff retention numbers, output increases and any other results you think paint a picture of this person’s leadership.
  • Testimonials - please provide some direct testimonials and comments from the team to support the entry.

 Sales Team of the Year 

This award will go to the sales team that can demonstrate outstanding performance for their business and clients, with innovative and creative solutions and sales excellence.

Entries need to show evidence of strong sales growth and performance and should be up to 600 words

When completing your submission for the Sales Team of the Year, please include as much evidence in the form of numbers and KPIs as you can, and examples that help bring your entry to life. This can include any relevant marketing materials or supporting material.

Your entry should include:

  • Who is in the team? Who is your client base and market?
  • What has happened in the last 12 months within the team? - Challenges, successes, performance
  • How does the team operate? How have they achieved their performance?
  • Why is this team the best sales team in the industry?

 BD100: Business Developer of the Year - sponsored by: DNA Recruit 

The UK’s 100 most influential business developers, The BD100 recognises the talent – in-house and consultant, managers and foot soldiers – leading the charge in marketing agency new business and business development.
 

 BD100: Rising Star Award - sponsored by: JFDI 

This award will go to a rising star who has been in their director role for less than a year. The BD100 recognises the talent – in-house and consultant, managers and foot soldiers – leading the charge in marketing agency new business and business development.

In association with:

BD100